Toyota's 2014 Chicago Auto Show called for an indoor drive course produced by AMCI, who supplied a number of torture devices to put the Tundra and Tacoma trucks through their paces. I was called upon to provide the theme, look and feel through the sketches and ideas. We eventually settled on a Baja Desert theme, which Chicagoans in the middle of a chilly winter loved so much that it made all the local news channels.
Conceptual Set Designs
For Toyota, Acura and Mazda clients.
Talk Show Set
Toyota Truck Set
Toyota FJ Cruiser Desert Ride & Drive Event