Concept Creation

Toyota's 2014 Chicago Auto Show called for an indoor drive course produced by AMCI, who supplied a number of torture devices to put the Tundra and Tacoma trucks through their paces. I was called upon to provide the theme, look and feel through the sketches and ideas.  We eventually settled on a Baja Desert theme, which Chicagoans in the middle of a chilly winter loved so much that it made all the local news channels.

Concept Sketches

Pencil Sketches

 

 

 

 

 

 

 

 

Toyota's Indoor Truck Course

 

 

 

 

 

 

 

 

 

Space Shuttle Tow Reenactment Demonstrates Tundra's Towing Capacity

 

 

 

 

 

 

 

 

 

Weather Tunnel        With Tough Road Conditions

Final Rendering (by Keith Lessman)

 

 

 

 

 

 

 

 

 

 

Shows Our Baja Desert Theme And AMCI's Drive Course Tests

Conceptual Set Designs

For Toyota, Acura and Mazda clients.

Talk Show Set

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  Toyota Truck Set 

 

 

 

 

 

 

 

 

 

 

Toyota FJ Cruiser Desert Ride & Drive Event

                   

 

 

 

 

 

 

 

 

                   

 

                                                             Mazda Meeting