Concept Creation

Toyota's 2014 Chicago Auto Show called for an indoor drive course produced by AMCI, who supplied a number of torture devices to put the Tundra and Tacoma trucks through their paces. I was called upon to provide the theme, look and feel through the sketches and ideas.  We eventually settled on a Baja Desert theme, which Chicagoans in the middle of a chilly winter loved so much that it made all the local news channels.

Concept Sketches

Pencil Sketches









Toyota's Indoor Truck Course










Space Shuttle Tow Reenactment Demonstrates Tundra's Towing Capacity










Weather Tunnel        With Tough Road Conditions

Final Rendering (by Keith Lessman)











Shows Our Baja Desert Theme And AMCI's Drive Course Tests

Conceptual Set Designs

For Toyota, Acura and Mazda clients.

Talk Show Set















  Toyota Truck Set 











Toyota FJ Cruiser Desert Ride & Drive Event












                                                             Mazda Meeting